This post brought to you by PBM Products. All opinions are 100% mine.
Did you know that the Store brand baby formulas have the same nutritional value as the name brands. Thats right what is in your pricey baby formula is the same as the store brand formula. The reason that the store brand formula is cheaper that the name brand has nothing to do with what it contains or how good it is for your baby, it has everything to do with the fact that the name brands are highly advertised, and given away at hospitals for free. When you buy that name brand formula you are helping pay for the distribution of trials to hospitals.
The new 10th Edition of the Consumer Reports Best Baby Products writes, "they see no need for parents to choose expensive national brand infant formulas over their much more reasonable store brand counterparts sold at retailers like Walmart, Sam’s Club, Target, CVS, Kroger, Walgreens, and Babies R Us."
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It is the same principle as products such as Tylenol and night quil. I always buy the off brands of these, I used to not believe it but one after noon I stood in the meds aisle and read the ingredients on almost all the bottles, and the store brand had the exact same stuff as the national brands. The packing just wasn't as fancy. Im ok with that, I don't need fancy packing! Then I checked dog food and some other products as I walked the store that day! I was shocked to find how exactly the same store brands and national brands are. With the economy the way that it is today I just do not see why one would pay for advertising when you can get the same thing from a store brand formula, store brand anything for that matter. Thats what you are paying for with the national brands, advertising and pretty packaging! Go ahead, check the back of boxes next time your grocery shopping and you will see the store brand formula is just as good for your baby as the national brand, and is also better on your purse!